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Case Study - Health Plan/Insurer - Market Retention

Problem:

A large municipal account experienced medical costs requiring our Client Health Plan to propose an increase in premium significantly higher than its competitors. The account’s health benefit consultants were preparing to recommend that our Client be eliminated, unless the premium was similar to others in the marketplace. Given the account’s experience, this premium level would have been unacceptable to the Health Plan. When confronted with an apparent Win/Lose situation, CareAdvantage was asked for assistance.

Solution:

Using RPNavigator, CareAdvantage’s population risk stratification tool, along with CareAdvantage’s consulting services, a report was prepared for the Client that described the covered population from a clinical and cost perspective. The report clearly showed why the requested premium increase was needed in light of the account’s cost trends. The municipal account had:

  1. A 12% higher rate of chronic illness than the Client’s entire commercial book of business and had a 40% higher rate than other municipal accounts in CareAdvantage’s database of similar accounts.
  2. An overall burden of illness, which increased by 12% over the course of the analysis period and at a faster rate than the commercial book of business. The latter was in part due to a doubling of individuals with HIV and bone marrow transplant costs of over $500,000. The adverse selection of the Client, by individuals from the account was also seen in a substantially higher rate of emergency room use and hospitalization than experienced by the Plan’s overall book of business.
  3. The case mix adjusted cost trend during the past two years increased at twice the rate of the Client’s book of business

Results:

The Health Plan presented a clear, quantitative picture of the adverse selection it was experiencing with this account and effectively provided the account and their benefit consultant with a deeper understanding of medical cost and disease trends. Our Client was also able to demonstrate quality of care and their ability to effectively manage utilization despite an unusually sick cohort of this account’s members. It was determined that the account would be very costly to any carrier, if not more so, since the Client was able to demonstrate its ability to curb medical cost trends in their overall commercial membership. It became clear to the account that discontinuing an attractive option for their membership would not be constructive. A business case was made to stay with the Health Plan and to accept the premium increase. As a result, the municipal account remained with our Client, and a Win/Win was achieved.



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